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WHICH INDUSTRIES USE ANIMATIONS?

Bright visuals and mesmerizing imagery are characteristics that draw people to animation.

As an advanced form of art, animation can capture motion and mimic real-life objects in a creative manner that fascinates viewers.

Animation began as a practice of hand-made drawing over multiple frames to create small movements in cartoons and characters.

Today, there are multiple software that have made this technique easier.

With animations being easier to develop now, the popularity of the medium has increased further.

Though it was previously limited to cartoons or movies, the animation is used for multiple personal and professional projects today.

Therefore, the function of animation no longer extends to producing cartoons, the medium is used across multiple fields.

Due to its popularity, several companies in the USA specifically cater to animation projects.

Here are a few industries that a video animation company USA might design for:

Entertainment

Taking animation out of the very field it began within is impossible.

With roots of traditional animation to motion graphics today, the entertainment industry has been the biggest utilizer of this art technique.

By starting from cartoons that mainly appealed to children, animation has now spread across multiple genres.

Due to its refinement and improved quality over time, animated movies are some of the highest-earning screenplays each year. Today, the genre interests not only children but people of all ages.

Animation adds an element of fantasy, creating whole new worlds and narratives with characters that move and talk like real people.

The medium gives writers and animators a free hand in visualizing ideas that might have been impossible to execute in reality or would have required a bigger budget.

Video Games

Video games are an extension to movies/ shows, just like the latter they progress forward with a pre-determined narrative.

However, where shows require a person to just sit and watch, video games are interactive, requiring the player to move the narrative forward.

With players having control, exploration is vital in games since the gamer would want to look around.

Therefore, video games require extensive worldbuilding and adjustments according to character choices. The game should provide prompt responses to a player’s decisions.

Recording a game in reality is difficult due to these requirements, thus making a separate environment for the narrative works.

Animation allows worldbuilding, customization, and storytelling in games.

By animating everything, the game characters or events respond better to commands as their actions have been illustrated and programmed into the setting.

More importantly, visuals are a characteristic that game enthusiasts prioritize. Animation helps alter and increase the visual aesthetics of a video game.

Advertising

The previous examples demonstrate how animation has been successful thanks to its visual appeal.

Inquire from any video animation company in USA and they’ll mention a significant increase in business clients over the years.

The reason for this rise is because businesses value effective marketing.

The use of animation in advertisements catches the audience’s attention, creates more memorable campaigns, and stands out when compared to competitors.

These results make animations a promising medium for executing promos and advertisements.

A widely applied use of animation is creating a character or mascot for brands. The mascot helps represent the brand values and intention, helping a business to directly communicate.

Making these characters a constant appearance in advertisements develops consistency in marketing and makes the brand recognizable to its audience.

Education

Learning is no longer restricted to textbooks and thick novels.

The usage of technology has entered the field of education too.

Animation has helped ease the task of teaching and explaining new concepts.

Often, written explanations are not enough to clarify information. In such instances, visualizing that data helps paint a picture of what the concept means.

A pictorial representation of information makes it easier to remember as animation becomes a visual cue to any concept a student reads.

For young students, with a smaller attention span, animating the syllabus makes it digestible and engaging as it makes children curious about what is being shown.

Additionally, animation is a great medium for teaching students with ADHD as animating lessons makes them understandable and easier to concentrate on.

Architecture

3D animation refers to creating three-dimensional digital images or objects.

Architecture is a field dedicated to precision. One incorrect measurement is enough to knock down a building or destroy a bridge.

Architects require tools to analyze projects before construction to avoid issues.

3D animation has become a fundamental part of architecture.

Behind several construction projects are the contributions of one video animation company or another.

Animating projects help build a three-dimensional structure that converts blueprints into standing imagery.

The 3D animation makes it easy to view the structure from all angles simultaneously and visualize what the building would look like once built.

Medicine

Medical training and education build a foundation for the practice of future doctors and nurses.

This stage marks the point where medicine students are introduced to and taught the procedures of surgeries, examinations, and other operations.

Getting the concepts right is fundamental, as one incorrect step could cost a patient their life.

Medical training is conducted by trained and experienced doctors and professors. However, students do require hands-on practice to grasp concepts.

Animation has been introduced to the field of medicine to ensure safe practices.

Here, animation creates artificial reality (AR) or virtual reality (VR) simulations.

These simulations allow students to practice from the perspective of a surgeon or nurse, conducting medical procedures in an imaginary setting that mirrors reality.

This allows room for error and the correction of these mistakes without compromising a patient’s health and safety.