When Was JoJo Siwa Born? Before our eyes, this reality star has matured
She may or may not be a name you are familiar with. However, you can bet that your kids have. She went from being a grating TV reality star at a very young age to becoming one of the most well-known YouTube and Nickelodeon sensations in recent memory. Her name is JoJo Siwa. She manufactures her own range of hair bows, dolls, beverages, apparel, and slime in addition to her own clothing line. This is a lot for one individual if that makes sense. And given her age, it’s even more astonishing.
JOJO MAKES GAINED FAME ON DANCE MOMS AND TURNED IT INTO A YOUTUBE CHANNEL
JoJo Siwa grew up in a world that is very different from the one she lives in now. She was born in Omaha, Nebraska. Her mother, Jessalyn, ran a dancing studio, and her father, Tom, was a chiropractor who still practices today. The situation was decided by the time JoJo was two years old.
She would not want to go at night when my husband would pick her up from the [dancing] studio, Jessalyn explains to Rolling Stone. She couldn’t even dance or do anything at age two. I just want to stay with you, she said.
In addition, Jessalyn remembered JoJo’s first solo dance contest, where she performed to the song “Mama, I’m a Big Girl Now” from the musical Hairspray. Jojo was wearing a diaper while Jessalyn glittered her dancing daughter. She had just turned two. I literally ran with it from there,” Jessalyn exclaims with pride. “Since our kitchen had a CD player, I was usually making mac and cheese and saying, ‘Oh, let’s have a dance.’ She would simply perform her dance. The popularity of her dancing led to requests from visitors to watch. Jessalyn recounted, “I would physically wake her up [at night] and she would do her dance.
This early effort eventually led to a chance. In a casting call for the reality program Abby’s Ultimate Dance Competition, Jessalyn discovered this chance. Kids competed in an elimination-style game show to get a seat in Abby Lee Miller’s dancing company. Dance Moms was another reality television program that Miller produced.
The producers of the show were sufficiently won over by the audition tape Jessalyn submitted to invite JoJo to the competition. She was noticed for more than only her dancing; it was also because of her personality.
Bryan Stinson, the series’ executive producer, said of her, “She was one of those rare personalities that I couldn’t stop thinking about.” JoJo Siwa would, though, lose and finished fifth in the end.
This early effort eventually led to a chance. In a casting call for the reality program Abby’s Ultimate Dance Competition, Jessalyn discovered this chance. Kids competed in an elimination-style game show to get a seat in Abby Lee Miller’s dancing company. Dance Moms was another reality television program that Miller produced.
The producers of the show were sufficiently won over by the audition tape Jessalyn submitted to invite JoJo to the competition. She was noticed for more than only her dancing; it was also because of her personality.
Bryan Stinson, the series’ executive producer, said of her, “She was one of those rare personalities that I couldn’t stop thinking about.” JoJo Siwa would, though, lose and finished fifth in the end.
How Old is Jojo Siwa?
JoJo Siwa was born on May 19, 2003, and is now 20 years old. She is in full control of her image and business with some help along the way. Things really began to jump for JoJo when she and Jessalyn met Caryn Sterling, who is now JoJo’s manager.
When they first met, Sterling was pushing jewelry her daughter had made and was looking for dancers to help promote it. JoJo was one of the dancers Sterling reached out to. Shortly after they met, Sterling got to listen to JoJo’s ideas as they pertained to her future. Sterling then had her vision of JoJo Siwa.
“I said, ‘Be careful with the choices you make through your teenage years because you’re gonna be famous,’” Sterling recalled. Jessalyn added to that, “She wanted JoJo to be a brand. And I’m like, ‘I’m in. Let’s do it.’” Boy, did they ever.
As JoJo Siwa’s YouTube channel continued to bring in big numbers, Sterling found JoJo her first big business venture – Claire’s. Sterling was able to strike a partnership with the accessories chain and that was the beginning of a very important relationship for both JoJo and the popular mall store.
Sales were beginning to dip for Claire’s and they needed some new life breathed into their name. JoJo Siwa came along with her style of bow and in 2016 the store decided to run a test to see if the product would take off. Jojo Siwa’s age was almost a plus in this way.
“The test took off immediately,” said Julie Splendoria, senior global license buyer for Claire’s. “JoJo came at such a critical moment in time, knowing that kids were so influenced by their phones,” she added. “I think it really did set the stage for retailers to get behind social media stars in a major way.”
JoJo Siwa’s star was on the rise even at a young age. Her YouTube channel was blowing up, she was in business with Claire’s, and now Nickelodeon was calling. They were looking for someone to be the voice for the “tween girl” and JoJo was a perfect fit. “It’s always been that kids admire their parents, admire politicians, best friends, athletes, celebrities,” claimed Pam Kaufman, president of consumer products at Viacom/Nickelodeon. “All of a sudden, the latest research that came into our room said that next to parents, the most important and influential people in kids’ lives were influencers.”
She starred in JoJo’s Juice for Nickelodeon as well as made appearances on a number of other series such as Nickelodeon’s Sizzling Summer Camp Special, School of Rock (TV series), MTV Cribs, The JoJo & BowBow Show Show, and The Kendall K. & Friends Show. Through it all, though, JoJo never forgets what got her started. “I never forget where I came from with YouTube,” JoJo explained to Rolling Stone in 2019. “I wouldn’t be where I am today without it.”
