What are Animated Explainer Video Companies?

An animated explainer video company is a specialized entity that focuses on creating engaging and informative videos using animation techniques. These videos, known as animated explainer videos, serve the purpose of simplifying complex concepts, products, services, or ideas through visual storytelling. This form of visual communication has gained significant popularity across various industries due to its effectiveness in conveying information in an easily understandable and captivating manner. In this comprehensive guide, we will delve into the key aspects of an animated explainer video company, its functions, benefits, and how to choose the right one for your needs.

Functions of an Animated Explainer Video Company:

Concept Development: An animated explainer video company collaborates with clients to understand their goals, target audience, and the message they want to convey. They brainstorm and conceptualize creative ideas that align with the client’s objectives.

Scriptwriting: Crafting a compelling script is a crucial step in the video production process. The company’s team of scriptwriters develops concise, engaging, and coherent narratives that effectively convey the core message while maintaining viewer interest.

Storyboarding: Storyboarding involves creating a visual representation of the video’s scenes, sequences, and transitions. This step helps both the client and the production team visualize how the video will unfold and ensures that the story flows seamlessly.

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Visual Design: A skilled animated explainer video company designs characters, scenes, backgrounds, and other visual elements that align with the client’s brand identity and the message of the video.

Animation Production: Using various animation techniques, the company brings the visual elements and characters to life. This involves creating movement, transitions, and effects that enhance the engagement and comprehension of the video.

Voiceovers and Sound Design: Many animated explainer videos include voiceovers to narrate the story. The company assists in selecting suitable voice talent, recording the voiceover, and integrating it into the video. Sound effects and background music are also added to enhance the overall experience.

Review and Revisions: The company presents the initial version of the animated explainer video to the client for feedback. Based on the feedback, necessary revisions are made to ensure the video meets the client’s expectations.

Finalization and Delivery: Once all revisions are complete, the final video is rendered and delivered to the client in the desired format. This video can then be utilized for various purposes, such as marketing, education, training, and more.

Benefits of Animated Explainer Videos:

Simplicity and Clarity: Animated explainer videos distill complex concepts into simple and easily digestible visual narratives, making them ideal for conveying intricate information to a diverse audience.

Engagement: The combination of visuals, storytelling, and often entertaining characters holds viewer attention, increasing engagement and information retention.

Universal Appeal: Animated explainer videos transcend language barriers, making them effective for global audiences. Visuals communicate ideas that are understood universally.

Brand Consistency: These videos can be customized to align with a brand’s visual identity, helping maintain consistency across various marketing and communication efforts.

Storytelling Impact: Through storytelling, animated explainer videos create emotional connections with viewers, making the content more memorable and relatable.

Flexibility: Animation allows for creative freedom, enabling the representation of concepts that might be difficult to capture using live-action footage.

Sharable Content: The shareability of animated explainer videos on social media platforms and websites enhances their reach and potential impact.

Choosing the Right Animated Explainer Video Company:

Portfolio Review: Evaluate the company’s previous work to assess the quality, style, and diversity of their animations. This gives you an understanding of their capabilities and whether their style aligns with your brand.

Expertise: Look for a company with a skilled team of animators, scriptwriters, designers, and voiceover artists who collectively bring creative expertise to the project.

Customization: An effective company should be able to tailor the animation style, characters, and visuals to suit your brand’s identity and the specific message you want to convey.


Scriptwriting Skills: A strong script is the foundation of a successful animated explainer video. Ensure the company has experienced scriptwriters who can create compelling narratives.

Communication: Effective communication is key to a successful collaboration. Choose a company that values your input, listens to your feedback, and keeps you updated on the progress.

Revisions and Feedback: An ideal company should be open to incorporating your feedback and making necessary revisions to ensure the final product meets your expectations.

Timelines and Deadlines: Clarify the estimated timeline for the project, including milestones and delivery dates. A reliable company adheres to agreed-upon schedules.

Budget: Request a detailed breakdown of costs and ensure they align with your budget. Keep in mind that while costs vary, the investment in a high-quality animated explainer video can yield significant returns.

Client References: Reach out to past clients to gather feedback on their experience working with the company. Their insights can provide valuable information about the company’s professionalism, reliability, and results.

Concluding remarks – Find an animated explainer video agency

An explainer video agency serves as a valuable partner in creating captivating and informative videos that simplify complex concepts. Through scriptwriting, visual design, animation production, and storytelling, these companies deliver content that engages audiences and effectively conveys messages. By carefully considering their expertise, portfolio, communication, and customization abilities, you can select a company that brings your vision to life and maximizes the impact of your animated explainer video for various purposes, from marketing to education and beyond. To learn more about animated explainer video markers, or an explainer video agency, please visit this website.

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