Rising desire for aesthetic appearance is stimulating the need for invisible orthodontics market

Nowadays, one of the most prevalent trends in dentistry is the rising demand for invisible orthodontics. Compared to traditional orthodontic treatment using fixed metal appliances, it is seen as a more favorable treatment choice for individuals of all ages because of its convenience and flexibility. For instance, clear aligners are more aesthetically pleasing and pleasant to wear. Undoubtedly, invisible orthodontics has been one of the most revolutionary advancements in the field in recent decades. The market for invisible orthodontics in 2021 was USD 4.71 billion, and by 2030 it will reach USD 14.65 billion, growing at a 13.42% CAGR during the forecast period. The rising demand for aesthetic appearance has fueled the worldwide demand for orthodontic treatment. Therefore, the market for invisible orthodontics is expanding due to the rising rate of malocclusion.

Market Dynamics


Major factors influencing the expansion of the global invisible orthodontics market share is the increase in the target population’s need for the treatment. The market for invisible orthodontics will expand due to rising malocclusion awareness and the accessibility of orthodontic treatment. In the major developed nations, between 50% and 75% of the population has crooked teeth that must be straightened through orthodontics. Only 35% of adults in the US have properly positioned mandibular incisors. Nearly 15% of adults have severe tooth irregularities that need a tooth extraction or enlargement to rectify. The prevalence of orthodontic treatments among adults and adolescents has increased due to the wide variety of invisible braces now available. With a wide variety of invisible orthodontic treatments now available, ceramic braces, clear aligners, and lingual braces are becoming more popular worldwide. Due to their widespread use and rising popularity, invisible orthodontics providers are expanding significantly and providing a wide range of services.


However, patients are concerned about the affordability of invisible orthodontics because of its high price. The market expansion is hampered by the hazards connected to invisible orthodontics techniques, gum disease, or cavities during treatment.


New technological innovation offers significant growth opportunities for the invisible orthodontics market. Align Technology grew its international business by constructing a production facility in Poland in April 2021. With this growth, the business will be able to serve a sizable and underserved market for Invisalign across Europe, the Middle East, and Africa.

Market Segmentation

By Product Type

On the basis of product type, the invisible orthodontics market is segmented into lingual orthodontics, clear aligners, clear retainers, and ceramic braces. The clear aligners segment led the entire market with significant revenue share. Clear aligners offer several advantages over metallic, earthenware, and lingual braces. These benefits include increased comfort and adjustability. Customizing clear aligners using computer-aided designs to improve comfort will accelerate the segment’s growth during the forecast period.

By Age Group 

In terms of age group, the invisible orthodontic market is segmented into adults, adolescents, and children. The adult segment will expand rapidly during the forecast period. Adult orthodontics is a relatively new trend. The market for invisible orthodontics is expected to grow rapidly during the projected period. This is due to people’s increasing awareness and desire to improve their facial appearance.

Regional Analysis 

North America was the major and biggest regional market in 2022. It is due to the emergence of major market participants, the region’s sizeable consumer market, high GDP, the growth in dental problems, and the introduction of technologically cutting-edge invisible orthodontic treatments Due to the introduction of numerous invisible orthodontic products and growing awareness of proper dental hygiene habits, the United States will expand in the invisible orthodontic market. The U.K. market for invisible orthodontics will expand due to rising awareness of aesthetic appearance and the strategic actions taken by market competitors.

Key Players

  • Dentsply Sirona
  • HengHui Technologies Ltd (IROK)
  • The 3M Company
  • Align Technology, Inc.
  • Envista Holdings (Remco)
  • American Orthodontics
  • ClearPath Orthodontics
  • Clicking
  • Angelalign
  • Gandhi Orthodontics
  • Smartee
  • A.S.O. International Inc.
  • DynaFlex
The market for invisible orthodontics in 2021 was USD 4.71 billion, and by 2030 it will reach USD 14.65 billion, growing at a 13.42% CAGR during the forecast period. Key aspect driving the market is the growing awareness of painless and affordable treatment alternatives due to the growing number of adult orthodontists seeking routine dental care. The market for invisible orthodontics is expanding due to the rising popularity of adult orthodontic and the procedure’s affordability. Expanded utilization of undetectable orthodontics for corrective dentistry and ascend in dental issues like diastema, swarmed teeth, open chomps, crossbite, overbite, and underbite are expected to drive market development. Moreover, expansion in consciousness of imperceptible orthodontics all over the planet has flooded its interest, in this way filling the extension of the market. Expanded stylish norms all over the planet is the justification for the steadily expanding the interest for restorative dentistry, which has brought about the far reaching acknowledgment of undetectable orthodontics. These medicines might incorporate tooth brightening, porcelain facade, dental holding, crowns, inserts, supports, and other orthodontic tasks.

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