Business

Logo Animations – How, Why, and Uses

A logo is what represents your brand; furthermore, it is important you create an impactful brand identity. Creating a brilliant logo for your brand will make customers remember your brand forever. One of the ways you have to make your brand stand out is that you create an animated logo. Besides, hiring a Professional Logo Animation Services can surely help you create a high-quality logo animation to represent your brand.

Additionally, animated logos can take different forms, from GIFs (Graphics Interchange Formats) to animated videos. Again, it is important to present your animated brand identity well to your audience. It will help your brand to stand out amongst competitors.

How to Animate a Logo for Your Brand

First things first, you should seek a logo animation service to create your animated logo. It will help you create a high-quality logo animation to eventually get a higher ROI (Return on Investment). Further, if you cannot hire a professional animator to create your logo, there are also tools out there. However, you won’t get the same result with your logo animation if you use a free tool to create it. In any case, here is how you can create an animated logo for free with Renderforest in three steps:

Choose a Template

Choose a template from a wide catalog of logo animation templates.

Personalize the Template

Upload your logo image and personalize the template while changing colors, font, etc.

Export the Animations

Finally, export your animation in the quality you desire to start sharing your animated brand identity with the world.

Good Practices to Create Impactful Logo Animations

The following are good practices to create impact logo animations

Choose the Right Length

If you are creating your logo animation in the GIF format, keep the length under 5 seconds. Further, keep the length 5 to 10 seconds to use your logo animation for your video intro or outro. Additionally, keep the length to 3 to 10 seconds if you intend to use the animation video on social media.

Try to Evoke Emotions in Your Target Audience

You should try to evoke emotions in your target audience to win their hearts with your logo animation. Recall the marketing strategy of the Coca-Cola Company in this regard. Coca-Cola Company has been building its identity around the “Christmas Spirit” for decades. Thus, it is important you make the audience feel good about your company, such as friendliness, with your animated logo.

Why Should You Create an Animated Brand Identity

Now you know about good practices to animate your logo. It is time you know why you should create an animated brand identity. Have you ever thought about why many businesses invest in animated logos these days? No worries! If you have not thought about it. We are going to tell you about it, too.

The majority of people these days prefer receiving information via videos, such as animated videos. Moreover, watching the videos of animated logos of brands help customers better recognize them. In addition, it aids brands in improving their brand image, too. Further, businesses can use logo animations on different platforms, such as websites, social media, and more.

Different, animated logos benefit brands in different ways. Most importantly, they allow brands to leave a long-lasting positive impression about them in the minds of their audience. Thus, businesses have good reasons to create impactful logo animations, and you have, too.

Where Can You Use Your Animated Logo

Animated logos are quite versatile when it comes to their uses. Companies can use their logo animations in a number of ways to positively increase their brand awareness. Here are different ways you can use your logo animation to eventually reach a massive audience:

Use It in Video Intros and Outros

Using your logo animation at the beginning and ending of your video will surely pay you off. Besides, using it in intros will leave a positive first impression of your brand in the minds of your audience. Additionally, ending your video with an animated brand identity will work wonders, too. It won’t only effectively end your video but encourage viewers to take the action you desire. No matter whether you use your animated logo for intros, outros, or both, it will benefit your brand for sure.

Embed It in Promotional Videos

You may create videos to promote your products or services or an event. If you do, we recommend you embed your logo animation in your videos. Incorporating your animated logo in the videos will make the videos more exciting for your audience to watch. Most importantly, it will make your audience feel good about your offerings and take the action you desire.

Include It in Branded Videos

Branded videos tell your audience about your business or who you are. However, they are about your customers, too, because they show what they can expect from your brand. Ending your branded videos with your animated logo won’t only inspire your customers but also make your videos stand out.

Incorporate It in Your Website and Blog

You can bring your website to life if you include an animated logo on your site. Similarly, adding your logo animation to the blog will add dynamism to it. You can incorporate your logo animation as a moving GIF animation or a video on your website.

Use It on Social Media

You can use your animated logo on social media to eventually reach a wider audience. These days, people also enjoy spending a lot of time on popular social media sites. Thus, it should make sense to you to use your animated logo on sites, like Instagram and others.

Additionally, hire the logo animation to create your logo. It will ensure you come with a one-of-a-kind animated logo for your brand.

Conclusion

Creating an animated logo can surely make your brand stand out among your competitors. Furthermore, hiring a logo animation service can help you create a brilliant custom-animated logo for your brand. One of the good practices to create impactful logo animation is to create it in the right length. Furthermore, you can leave a positive impression of your brand in the minds of the audience with your animated logo. Last but not least, you can use your animated logo on social media, video intros, branded videos, and more

Frequently Asked Questions

 

How Long Should a Logo Animation Last

A1. Experts recommend that you keep your logo animation short and under ten seconds. Still, it is best that you keep your logo animation to six seconds at most to make it stand out.

Are Animated Logos a Good Idea

A2. Animating a logo is a good idea even if you have a good static logo for your brand. Creating an animated logo for your brand can benefit your business in various ways. It will help you improve your brand recognition and make customers positively recognize your business, for example

How Much Does It Cost To Get a Logo Animated

A3. Hiring a freelancer designer or a professional to create your logo animation can cost you $50 to $1000, respectively. Still, your best bet to create a custom logo animation and make it stand out is a professional.

What Are Animated Logos Used For

A4. You can use an animated logo to tell your audience more about your brand. In addition, using your animated logo on social media, video intros, and your website will help your increase brand awareness. Thus, you can use your logo animation to promote your brand identity in various ways.

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