Environmental issues like climate change and the dwindling of natural resources are becoming significant problems for the world. As a means to fight against these factors, major industries are stepping in to find ways to minimize their carbon footprint. Some businesses initiate clean-up drives to clear pollution, while others create campaigns to spread awareness.
For the food packaging industry, a notable way they can help support the movement is by switching to more sustainable solutions and taking steps to reduce packaging waste. However, this effort doesn’t just apply to goods made for human consumption. Pet owners also want to see more brands support the green initiative for their furry loved ones.
Learn more about the value of packaging and how green and sustainable efforts help pet owners and your business. Use the infographic below as your quick guide.
Importance of Investing in Pet Food Packaging
|4 Major Reasons Why Investing In Sustainable Pet Food Packaging Is A Must
More consumers want to support businesses that establish a sustainable initiative. It ties in with their need to help the environment and lessen their carbon impact.
Sustainable solutions help eliminate the use of toxic materials that could be harmful to animals. It also improves the overall quality of the product.
Adopting green practices helps reduce your overall business costs long term. It also imposes more efficient recycling and production processes.
Being accountable for your influence over your customers pushes your company to do better. When society benefits from this, so do you.
|Pet Food Packaging Solutions: 6 Key Trends That Are On The Rise
The packaging type provides more convenience for pet owners and reduces food waste risks. It can also be easier to take on the go when traveling.
Great graphics design will get your brand more recognition. Consumers can also identify your products faster.
Different packaging designs, like zip-locks, can extend a product’s shelf life. Other materials can also do the same in various forms.
Companies are replacing product packaging steps with more eco-friendly options. These alternatives also help lower the carbon footprint impact that the company makes.
Transparent films or plastics help show off the product without compromising them. It can also be an easy way to tell each other apart.
Custom packaging can connect better with your customers. The designs can match their needs and what they want for their pets.
4 Major Reasons Why Investing In Sustainable Pet Food Packaging Is A Must
Taking the green initiative has been a strong movement for many industries regardless of what kind of products you make. For the packaging industry, the support continues for food made for people and pets. Here are some reasons you should consider safe pet food packaging strategies.
- Green products are growing in demand
Many consumers believe that sustainability can improve the quality of life for both them and their furry loved ones. As such, more people prefer to support companies that present an initiative to use greener solutions and strategies.
- It’s safer for pets
Certain chemicals, inks, and materials used in traditional food packaging can be more toxic to pets than people. But with sustainable pet food packaging, you can lower the risks of accidents from happening. Not only that, but it also improves the overall quality of the product and how pets can react to them.
- Lowers operational costs
Sustainable business measures can lead to more savings long-term while generating less product waste. These strategies include conserving energy, using energy-efficient equipment, and switching to eco-friendly materials to create pet food packaging. The process makes the manufacturing process more time and space efficient, leading to savings in shipping costs.
- Shows corporate initiatives and social responsibility
Supporting green initiatives shows that your company is responsible for its impact on consumers. You can also use this as leverage to improve your social standing and boost how your target audience sees you. As a result, you build trust with your customers while becoming a more reputable figure in the market.
Pet Food Packaging Solutions: 6 Key Trends That Are On The Rise
Pet food packaging must be functional and uniquely designed to meet your audience’s needs. Doing so will help you stand out more and gain an edge over competitors. Try out some of these popular packaging trends for your brand to learn how to better appeal to pet owners.
- Single-serve packaging
Single-serve packaging can help pet owners reduce food waste while making it an all-around convenient daily product. It is small and lightweight, making it ideal for owners outside with their pets. After feeding, the packaging is eco-friendly and easy to dispose of too.
- High-impact graphics
The best way to get the attention of your target audience is to create graphics and designs that can stand out from the rest. Elaborate yet simple patterns and art can leave you more memorable in the minds of your consumers. in turn, you become their first choice when they think of buying a product.
- Prioritizing product freshness
Pet food packaging with resealable mechanics allows consumers to extend the product’s shelf life while keeping it fresh for consumption. Zip lock packets are one of the most common examples of this. However, you can also use other materials like plastic boxes with tight wooden seals, glass jars, and tin containers.
- Switching to sustainable materials
Eco-friendly pet owners will naturally turn to products that use sustainable materials for packaging their pet foods. Doing so can benefit your company and the consumer, such as reducing your carbon footprint. Taking the initiative also allows you to create a more beneficial impact on the environment.
- Transparent packaging designs
Pet food packaging designs that use see-through windows can help your customers understand what they’re getting before buying them. In a sense, this sneak peek can act as a way to support your packaging message printed on it. Comparing different products with similar packaging designs can also be simpler for some people.
- Customized pet packaging
Having customized pet food packaging can make your products feel more premium and high-quality. You can also use this as an advantage to justify higher price ranges for different types of pet foods and treats.
Optimizing Form And Function For Your Pet Food Packaging Needs
Pet food products can be one of the most challenging types of goods to package. Since humans can’t consume them, it’s harder to tell when a product has spoiled or if it’s safe for your pet to consume. As such, you have to rely on the packaging design to protect it throughout its storage life.
Some materials, like inks and certain plastics, can leak into the product and become unstable over time. Additionally, it can ruin the food product and become toxic for animals to eat or have in its vicinity. But by taking the green initiative and switching to sustainable packaging solutions, you can make your products safer and more appealing for pet lovers.