Without a doubt, this is one of the main strategies of viral marketing to have your content spread all over the internet. Creating something that appeals to many people takes a lot of planning, but when it works, thousands can spread the message to thousands more.
Want to understand what viral marketing is and how to create content for viral marketing? Then continue reading this post!
Table of contents
What is viral marketing?
- Know your target audience
- Find out which social network is best for your campaign
- Create content that generates engagement
- Partner with digital influencers
- Measure your campaign performance
What is viral marketing?
Viral marketing has content that is well accepted by the community and shared millions of times.
Viral content spreads like a virus on the internet, quickly reaching the small screens of thousands of people. Viral content is usually fun, and creative ads are quickly liked and shared among people on social media.
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In this reality, a viral marketing campaign is created to spread quickly and reach a wide range of people.
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Example of Viral Marketing
With the explosion of hits on Instagram Reels, it’s hard not to surrender to songs and audio that don’t get out of your head.
The Instagram algorithm usually prioritizes viral content in users’ “For You”, which is why brands have used this strategy so that their videos in reels appear on Internet users’ screens.
Participation in trends and popular filters are also widely used by brands in the reels tab to visualize the content posted on Instagram.
Shein, for example, resorts to small and medium-sized influencers to carry out “expectation X reality” trends and “receipts” videos with the brand’s pieces.
It’s an absolute success! People are interested in the influencer’s opinion, being attracted to buy in the brand’s store.
Viral marketing example: Influencer wearing Shein clothing showing expectation and reality
Another example, this one a little older, is the following:
- “Damn ponies
- Damn ponies
- Come with us to get stuck.
- I’m not too fond of clay.
- I hate mud (How disgusting!)
- I will not leave the place.”
Admit it, you’ve had this song stuck in your head at some point in your life, haven’t you?
This is one of the UK’s most well-known cases of viral marketing, brought by Nissan, the author of the lyrics “Pôneis Malditos” in 2011.
After the campaign went viral, Nissan UK ended August 2011 with a sales record for its Frontier pickup, selling 5,375 units, 81% more than in 2010.
Example of viral marketing: Images of a boy in the window of a Nissan car and then the same in front of the car looking at the engine where a colorful park with ponies appeared
How to create content for viral marketing?
See below the step by step on how to create a viral marketing campaign:
1. Know your target audience
First, remember that to create a campaign, you need to know your target audience.
To speak in the same language as your audience, it is recommended that you create at least one marketing persona so that your team can customize the campaign according to the target profile.
Know your target audience: a hand marking a group of people icons on a screen with a red pen.
2. Find out which social network is best for your campaign
Each social platform handles content in its way, so it is necessary to choose the right social media platform before developing the campaign.
In this way, working on content that perfectly fits the social network is possible.
Platforms like Facebook, Instagram, Twitter, and LinkedIn are typically great platforms for viral marketing campaigns.
3. Create content that generates engagement
For your campaign to engage and go viral, it must be unique.
Engaging content has a better chance of reaching your audience and encouraging sharing.
4. Partner with digital influencers
It is only possible to talk about viral content by thinking about digital influencers. To speak in the equal language as your audience, it’s miles recommended that you create as a minimum one advertising character in order that your crew can customize the marketing campaign consistent with the target profile.
Influencer marketing is a popular strategy with a high chance of working for your campaign.
We remember that working with influencers with millions of followers is okay.
In viral marketing, nano-influencers and micro-influencers generate more engagement, given that these figures’ audience is solid and engaging.
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Partner with digital influencers: Closed hands touching in partnership sign
5. Measure your campaign performance
Finally, it is of paramount importance to evaluate your campaign’s performance to find out the strong points and areas for improvement of the campaign.