France Tea Market Set for 5.6% Growth Spurred by Rising Younger Demographic Demand

France Tea Market

The France Tea Market Report by MarkNtel Advisors provides a comprehensive evaluation of the market outlook up to 2028. The France Tea Market Research report aims to provide valuable data and a geographical outlook for predicting future market growth. Its recommendations offer actionable insights, facilitating a comprehensive market understanding. The report includes a detailed table of contents, relevant data, and an analysis of key factors influencing the market. This analysis answers critical questions to enhance market comprehension.

France Tea Market Projections, Trends and Demand:

This part of the report is dedicated to making projections about the future of the Market. According to the report, The Tea Market in France is expected to experience a notable growth rate of approximately 5.6% over the forecast period from 2023 to 2028. This growth is primarily attributed to the surging demand for tea among the younger demographic in the country. In particular, forward-thinking and dynamic brands such as Yogi Tera and Les Deux Marmottes, along with emerging brands, are actively targeting the younger consumer segment.

Growing Demand for Iced Tea Among Consumers Remains a Key Driver

In recent years, French consumers have increasingly favored iced tea as a healthier alternative to high-sugar soft drinks. This shift in preference, driven by heightened health consciousness post-COVID-19, has boosted the popularity of iced tea. Its additional health benefits, such as stress reduction and immune system support, have further fueled its demand. Many companies have responded to this changing consumer preference by expanding their product portfolios to include iced tea. For example, in 2022, Coca Cola introduced Fuze iced tea in France, featuring fruit juices, plant flavorings, and tea extracts. With multiple companies launching iced tea products, cold-infused tea is expected to be a significant trend in the forecast period.

Intensifying Launch of Innovative Tea Categories stands out as a Key trend

Companies in the tea industry have been increasingly focused on innovation, introducing new and unique products to cater to diverse consumer tastes. Brands like Kusmi Tea, Yogi Tea, and Les 2 Marmottes have been at the forefront of offering innovative tea products that put a modern twist on traditional tea. For instance, in 2019, Loréna introduced Obépine, a brand dedicated to providing organic teas and infusions in refillable packaging in France.

Yogi Tea, known for its Ayurvedic teas, saw success, particularly in 2020 and 2021, as its products were available in organic superstores and pharmacies exempt from quarantine regulations. Twinings also experienced strong growth in 2021 by introducing a new range of flavored teas, including mango and green lemon, targeting younger consumers. The introduction of new tea categories in various flavors contributed to significant growth in the French tea market in recent years.

France Tea Product Categorization:

In this section, the report delves into predicting the demand for different Product categories within the France Tea Market and their potential applications across various industries. It involves analyzing which specific types of Product are gaining traction and their versatility in addressing the needs of different sectors. In the context of the France Tea Market, the categorization is as follows,

By Category 

• Black Tea
• Fruit/Herbal Tea
• Green Tea
• Instant Tea
• Others

By Distribution Channels

• Retail Offline
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
• Retail E-Commerce

France Tea Companies and Industry Dominance:

In this part of the report, the focus is on identifying the prominent companies and businesses that play a significant role in the France Tea Market. The prominent companies profiled in the research study are Unilever France SA, Foods International SAS, Orientis Groupe, Groupe Léa Nature, Bjorg Bonneterre & Cie, Solinest SAS, Pagès SAS, Galec – Centre Distributeur Edouard Leclerc, Les 2 marmottes SAS, Golden Temple France Sarl, Carrefour France SA, Others. These key players often hold positions as market leaders, pioneers in innovation, or influential stakeholders.