You don’t want to get caught up in the business competition on the Internet. If you can create content that engages your audience and generates the best leads for your business, then why not?
The user has become more demanding and wants more personalized content tailored towards their interests and needs.
You know you have to keep up to date with SEO and change your sources of entry to business opportunities to remain competitive.
We want to assist you in maximizing your potential by generating additional value and optimizing the costs of promotion in a market that is becoming increasingly competitive.
Email marketing is still very much alive
Email marketing has been a topic of discussion in many sectors for years. Perhaps due to its indiscriminate use and lack of professionalism, it appears that it’s dead as a tool. But, the truth is, its potential was underutilized or misunderstood.
According to several studies, conversions via email are three times higher than those from other sources such as social media.
When commercial or marketing managers use their full potential, they will activate their contacts and increase the value of email conversion. Here are some stats that will prove that email marketing is still very much alive.
- More than 85% of professionals check email daily.
- Email marketing generates 60% more leads at a 25% lower cost for companies that use it.
- Email is the preferred promotional channel for more than 50% of B2B marketing directors.
What do you think your company should do now that you have this information? This channel seems to be one of the best for creating new opportunities.
However, the strategy for its use needs to be defined better. The design, segmentation, and personalization must be improved.
Hyper-segmentation is key
Correct audience segmentation is important. We can use the data we collect from our contacts to create a more personalized experience.
In your industry, salespeople and managers are sure to have information on each client. However, in many cases, this information is not available to those in charge of implementing promotional campaigns or they do not possess the tools necessary to make it useful. Online promotional campaigns.
This is done through a customized experience that results from the analysis of the characteristics, needs, and challenges of the individual.
Social networks, however, have large knowledge bases, where people can share their opinions, comment, or discuss different topics. Professionals (attendance at conferences, fairs, opinion groups, etc.).
This means that vendors in your field will have a lot of information to use for discovering new niches and better-targeting advertising.
User-generated content, a perfect complement
It is possible that industrial companies don’t believe they can benefit from this because they are used to seeing it more in consumer brands. This is not true, in testimonials, opinions, or relationships with influencers within a particular business niche.
It may be easier and more manageable for industrial manufacturing companies to use a more professionalized approach since they have a more segmented clientele who are also more clear about the type of product that they need and know what they want.
Before contacting new providers and making a choice, seek advice from other professionals.
You can use the comments left by your users on social media sites like Linkedin and your blog to energize them towards your commercial goals.
Create an interactive and living story for your brand
Promoting your success story and sharing your stories of success is one of the most effective ways to connect with your audience. Your story will be more powerful if it is visual and has a well-defined strategy.
Instead of telling stories that are disconnected from your brand, your sellers will act as a conduit to promote the main story of your brand. This will help you create a link between your company and your potential clients.
Your story should revolve around your client, and you must create value for them. It must solve their problems and increase their chances of connecting with you.
Define a persistent content strategy over time
It’s said that is the perfect content because it can be easily found, shared, and valuable, but it also defines a consistent and long-lasting strategy. Finding the right balance is key, depending on your resources.
Your content will be more engaging and exciting if you can reach out to the audience’s heart.
But if first, you study the information formats that you can create easily, you’ll be able to make new articles or chapters every week.
In conclusion, you should focus more on engaging your audience and interacting with them. You can do this by simplifying and adjusting your digital strategy according to the media that you use.
But you must have a well-done job, and clearly defined objectives to be able to measure your results.
The new tools will make your business more competitive in a digital environment. You still have time for online positioning, contact us at Digital Specialist.