Do you invest a lot of time in writing insightful posts(Open Link in new window) only to discover that few people actually read them? So, don’t be alarmed. That is entirely typical. That’s how my blog used to be.
I did, however, later begin Guest posting services.
Nothing altered, though.
Table of Contents
What? Using guest bloggers ineffective? Isn’t this post supposed to encourage guest blogging?
Yes, guest blogging is the topic of this piece. It concerns how to successfully approach guest blogging because, if you don’t know what you’re doing, it won’t benefit your blog as much as it should.
Here’s a quick summary of the incredible advantages of guest blogging in case you’re unaware of them:
Guest blogging(Open Link in new window) is a cost-effective strategy to increase traffic, engage your audience, and improve your SEO ranking.
Because you may reach a sizable and pertinent audience, it helps you increase traffic. As the saying goes, “If you can’t beat ’em, join ’em.” Additionally, by contributing a worthwhile article and getting featured on a trustworthy website, you build authority and reputation. These readers will visit your website once you start offering value.
You also gain backlinks from it. Your SEO ranking is aided by backlinks. Additionally, having an article on a highly-ranked website increases the likelihood that the post would appear higher in search results than it would on a site with a lower ranking.
However, you must do it correctly if you want to use guest blogging to increase traffic and email subscribers. Here are nine suggestions to help you make the most of guest blogging.
Choose Your Customers Wisely
You won’t benefit much from guest blogging until you are aware of your target audience. If you don’t know where to aim, how can you strike the target?
Are you trying to find Florida-based grandmothers? teens submitting college applications? Small-business proprietors seeking an increase in clients? Spend some time considering the people who might benefit the most from your content, goods, or Guest-posting-sites. Always keep in mind that if you strive to write for everyone, you frequently end up writing for no one.
Determine the Location of Your Customers
You must ascertain the location of your target audience after identifying your customers. What websites do they “hang out” on? Do they read anything?
Discover which websites your target market visits and which are pertinent to your offerings in terms of goods, services, and content. Here are a few methods for determining what your clients are reading.
Interviews for Customer Development
Sometimes all it takes is a simple question from your customers. Finding blogs to guest blog on can be determined by asking your consumers what they read. Here are some queries for customer development.(Link opens in a new window) I enquired to learn what people read: What blogs do you prefer reading? What news websites do you prefer? What websites do you visit for news and information about your industry?
Lookup using Google
Look up the keywords that your potential clients are most likely to use. If your target audience is a content marketer, for instance, you may search “content marketing” or “content marketing blog.” The topic(s) of your content, such as guest blogging(Open Link in new window), email marketing, public relations, etc., could also be searched for. These websites are probably the greatest since Google does an excellent job at what it does, and since they appear high in search results, they probably receive a lot of visitors.
Make sure you’re Googling the appropriate terms—those that your audience is using—before you start. What you discover may surprise you. It turns out that “business ideas” was around 10 times more popular than the search term “startup ideas,” which I had assumed would be popular.
Use Google Keyword Planner (Open Link in New Window) to start identifying those popular search terms. When you enter some ideas, the tool will display the search volume it receives and offer recommendations for further pertinent and often used search phrases.
Tools for audience intelligence
You can discover more about your audience and the books they read if you already have an email list and/or a social media following.
Analytics.twitter.com (Open Link in New Window) is a straightforward, cost-free, and user-friendly audience information platform. Activate the “Followers” tab. There, you may see the interests and popular accounts that members of your audience are following. This can help you choose the kinds of websites you might guest blog on to connect with similar audiences.
Yes, guest blogging is the topic of this piece. It concerns how to successfully approach guest blogging because, if you don’t know what you’re doing, it won’t benefit your blog as much as it should.
Here’s a quick summary of the incredible advantages of guest blogging in case you’re unaware of them:
Guest blogging(Open Link in new window) is a cost-effective strategy to increase traffic, engage your audience, and improve your SEO ranking.
Because you may reach a sizable and pertinent audience, it helps you increase traffic. As the saying goes, “If you can’t beat ’em, join ’em.” Additionally, by contributing a worthwhile article and getting featured on a trustworthy website, you build authority and reputation. These readers will visit your website once you start offering value.
