Today, digital marketing is fundamental for improving business. Brands that fail to strengthen their digital presence will quickly be edged out by the competition. Therefore it is crucial that businesses build digital marketing strategies to improve brand positioning, increasing traffic, and also boosting conversions. Finding the best strategy is challenging, but these ten digital marketing strategies are proven effective for helping businesses achieve their marketing goals.
Table of Contents
1. Search Engine Optimization (SEO)
SEO is still efficient in driving organic website traffic since it entails optimizing your web pages to rank higher on SERPs. Therefore, consider on-page SEO, technical SEO and local SEO to grow your business.
2. Content Marketing
Content marketing enables your business to attract and engage consumers by creating content on subjects that interest them. These include articles, journals, whitepapers, eBooks, videos, or infographics. A digital marketing service helps you leverage content marketing to build brand authority and credibility by answering customer questions.
3. Email Marketing
The current value for global email marketing is $7.5 billion and is likely to double by 2027. Email marketing is a solid strategy for engaging customers and subscribers, using ads that convince readers to take action. First, you must build an email list using lead magnets that prompt users to provide their personal data.
4. Social Media Marketing
Social media marketing leverages social media platforms to promote your business, products and services. Recently, a GWI report showed that the average social media user shifts between seven platforms monthly. Find out the app your audience is likely to use and focus your efforts on building the right strategies for the platform.
5. Paid Advertising
Paid advertising allows you reach a wider audience by paying for clicks on your ads. A digital marketing agency in Adelaide offering pay-per-click services effortlessly allows you to reach your target audience where they are. According to Google, PPC advertising results in to eight-fold return on investments.
6. Link Building
Link building allows you to get links to your site from other websites. It is one of the critical considerations for ranking websites since they help determine the authority of your domain. High-quality links increase your domain score, which is ideal for increasing page traffic.
7. Web Optimization
Web optimization is a broad term for improving your websites to rank better on SERPs. Besides the site appearance, focus on improving responsiveness, loading speed, and mobile compatibility. The more your website is searchable, the more traffic you get, which results in higher conversions and sales.
8. Affiliate Marketing
Affiliate marketing is a digital marketing strategy that works best for eCommerce retail businesses. It is where someone else promotes your products and services, and you pay them in commissions from the sales.
9. Video Marketing
People appreciate video content, whether it is for fun or work. Video captures interest and can quickly reach a broad audience with the proper format. A digital marketing service creates long- and short-form content relevant to your brand to engage your audience to enhance brand awareness.
10. Consulting a Digital Marketing Expert
Consulting a digital marketing agency in Adelaide helps you compensate for your inadequacies. These consultants will advise on areas you need to change for your marketing strategies and brand to be successful. Therefore, you can focus on other areas of the business as your refined digital marketing strategy takes shape.
From search engine optimization to video marketing, there is plenty of digital marketing strategies businesses can use without overspending on ads. These strategies are ideal for small businesses with tight budgets and expect higher ROI from their ad spend. Partnering with a digital marketing agency guarantees that companies will identify the best strategies aligning with their marketing goals.
